Vodafone pop-up store and community space
After participating in an invitation only competition by Vodafone, we had the chance to design a cool urban space for them. It had to be an inspiring space bursting with creative energy, a place where students can gather to talk, study or work together. This is not our first pop-up installation for the company: we designed and built a Cloud-icosahedron for their birthday exhibiton, and a Polygon blogbar for the Central European Fashion Week.
The structure is formed by two 20 feet shipping containers, rotated and stacked on top of each other. We cut up the bottom container into triangles so we could open it up in every direction: up and down and to the sides. This way these two industrial cuboids could reveal themselves completely. Exciting, playful geometric shapes were born, and they also formed the red triangle – the main element of the company’s corporate identity. The furnitures are designed specifically for this installation fit perfectly into this twitchy, pointy world full of triangles. The street art on the outside became an important part of the campaign’s visual identity. The very center of the transparent, permeable interior is a unique, geometric chandelier, Peak by Fanni Ungár. It accentuates the rhombus shaped double height red space created by the two overlapping containers.
We created a dynamic shape and space that is as energetic and fresh as the campaign itself, and stands as a visual landmark on the ELTE campus for six weeks. The installation can take many shapes and forms according to the changes of the day, the weather or the function. It can serve as a meeting point, a study nook, or can be a perfect venue for lectures, workshops and movie screenings. Vodafone timed the spectacular opening ceremony for the semester kickoff, and made sure that it is a big hit: they invited Saiid and Péter Závada to perform right in front of the structure, and AkkezdetPhiai came to reward the four months of work with a memorable concert.