architecture : urban : visual culture

Entering to bildarchitektur – the Hungarian Pavilion at Frankfurt Bookfair

2017 is the 130th anniversary of Lajos Kassák's birth - passed away 50 years ago. The Hungarian stand designed by Paradigma Ariadné at the Frankfurter Buchmesse 2017 paid respect on this occasion to the work of the extraordinary avant-garde writer, painter, editor and public figure. 

The work of Lajos Kassák is characterized by a strong relationship to architecture. This relationship, however, does not draw him to the products of built environment, but rather to the internal set of rules and design of architecture. It is not by chance that he named his paintings bildarchitektur -image architecture.

His work seems to portray the belief that design elements and the constructed nature of art are the means for quality design. The concept of the Hungarian stand at the Book Fair in Frankfurt was based on the assumption that the construction of Kassák's abstract shapes can be understood without their surroundings.

Hungarian Pavilion at Frankfurt Bookfair - architects: Attila Róbert Csóka, Szabolcs Molnár, Dávid Smiló (Paradigma Ariadné) - photo: Balázs Danyi


During the design process of this stand, Paradigma Ariadné studio has searched for ways to turn the ink and paint into functional boundary elements. These constructivist paintings nonetheless resembled imprints of spatial structures, in reality, are patches on a flat surface: an obvious consequence of the material they are made of.

Hence, the patches extracted from the painting became cornerstones of the stand layout, allowed the visitor to enter and walk across Kassák's paintings. The patches painted once by Kassák were regarded very rigorously during the design process, which eventually made us doubt who the designers of the stand really were: was it Lajos Kassák himself or was the Paradigma Ariadné studio? And whether the resulting stand should be viewed as architecture or bildarchitektur instead?


Hungarian Pavilion at Frankfurt Bookfair - architects: Attila Róbert Csóka, Szabolcs Molnár, Dávid Smiló (Paradigma Ariadné) - photo: Balázs Danyi


Ida Andrea Garami P.

 

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